I had the opportunity to experience Kampgrounds of America’s (KOA) “The Campground of the Future,” and speak with their first female CEO, Toby O’Rourke at the RVX: The RV Experience Trade Only Event in Salt Lake City . Here's a link to the interview:
Just named in the CEO role on March 5th, O’Rourke has played a key role in the brand’s incredible growth since she came on board in 2011. In fact, KOA’s occupancy and registration revenues have trended upward across the board for the eighth year in a row, while last year’s NACR data showed 6 million new camper households in America added since 2014.
The Campground of the Future concept is a series of interactive animated illustrations that immerse viewers into a campground in the near 2030. This includes expanded technology offerings, sustainably constructed sites and facilitated, and campgrounds engulfed within nature in desert, ocean, mountain, urban and forest settings. Forecasting is based on KOA’s 55+ years in leading the outdoor hospitality industry, expertise in campground innovation and design, and understanding of camper preferences and trends through the North American Camping Report (NACR), the company’s annual research initiative, which was conceptualized under O’Rourkey’s leadership.
Follow this link to experience the future of campgrounds
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